ECI Center (Europe China Innovation) is a soft landing program jointly initiated by the EUCJIC, InoComm and ECI Fund to support European SMEs, start-ups and entrepreneurs with their business entry and development in the Chinese market. Going beyond basic company secretarial services, ECI Center offers a holistic scope of soft landing services to smooth and safeguard the market entry, formation, growth, scale-up and maturity of a business. The ECI Center has already landed in 8 Chinese cities/areas , with 5 to be established and 20 more planned, linking to over 30 cities and 50 economic zones in China.